Most startups though claim that they want to make a dent in the world by aspiring to achieve lofty goals are more or less profit-driven. Although there are still some businesses like Mums@Work which was started with a mission in their mind and still continue to stick to the same mission that they had underpinned to this very day.

Louise Karim had joined the company about 2 and half years ago as a managing director and said that she was interested in solely building a business but in networking too. In a recent interview, she said, “We wanted to create a community for professional women, not just mothers. Aimed at women looking for flexible work options, whether that be part-time work, working from home, or full-time employment but flexible, Karim says she wanted to offer “return to work opportunities for women in Dubai.”

Mums@Work says that they, “provide free training to women who want to expand their skill sets, work on their CVs, learn how to network, or simply build their confidence.”

Karim also says that, “The company also assists women in starting up their own businesses, simply because so many women are unable to find a job that fits in with their life. We saw a massive gap in the market back in 2015. There was lots of untapped talent going to waste just because women had taken a work break”

A research that the start-up had conducted along with YouGOv back in 2016 had showed that 77 percent of the mothers would choose to resume work after giving birth if they had the option to work on a flexible part-time basis.

Looking at the stats Karim says, “Think about that for a minute. What a huge waste of super talented women who are keen to return to the workplace and who would bring so many benefits to business — all they need is a little flexibility in the ways of working. Many women haven’t worked for four years, but their DNA hasn’t changed. They just need flexibility.”