One hundred lucky winners will get a collective 34kg of gold during the 34 days of Dubai Shopping Festival, according to the Dubai Gold and Jewellery Group (DGJG).

“Our gold promotion is one of the major highlights of the festival and the gold winnings have made a huge difference, financially, in the lives of many of our winners. We look forward to welcoming shoppers from all over the world to have the best jewellery shopping experience and win kilos of gold which may turn around their lives,” said Tawhid Abdullah, Chairman, DGJG.

Last year, 56kg of gold was won by 100 winners while 100kg of gold prizes were offered as part of the 2014 edition of DSF. Over the last two decades, more than 900kg of gold has been given away as DSF prizes, making many an instant millionaire. Including the 36kg gold this year, the total gold given away as DSF prizes by the DGJG is nearing one tonne gold – a whopping 937kg.

The promotion will run from 26 December 2016 until 28 January 2017. Announcing the details, Tawhid Abdullah said that shoppers will be rewarded at the daily draw that will be held at 8PM at Deira Gold Souk.

The first prize winner will receive 1/2 kg gold, while two other shoppers will take home 1/4kg gold each. In all, there will be 100 lucky winners over the 34 days of DSF celebrations receiving gold prizes worth around AED 5 million.

Customers who purchase gold jewellery worth Dh500 will be entitled to one raffle coupon and those who purchase diamond jewellery, pearl or watches worth AED 500 get two raffle coupons to participate in the daily draws. Raffle coupons will be provided by all the participating jewellery outlets, kiosks and all terminals of Dubai Duty Free during DSF, he said.

Mr. Abdalla Hassan Al Ameeri, Director, Raffles and Promotions, DFRE, said: “For more than two decades, the Dubai Shopping Festival has been providing rewarding shopping experiences that have helped changed the lives of thousands of residents and visitors. This would not have been possible without the support of private sector partners like the Dubai Gold and Jewellery Group”.

“The DSF Mega Raffles have always been one of the much awaited offerings of the festival and forms the cornerstone of the festival’s winning strategy that impacts the lives of visitors forever. We are confident that the daily gold raffle will not only help boost retail sales during DSF but also encourage festival visitors to Shop. Win. Celebrate,” said Abdalla Hassan Al Ameeri, Director, Raffles and Promotions, Dubai Festivals and Retail Establishment.