Sheikh Zayed Road in Dubai Turns Red
- Areas of Sheikh Zayed Road are being painted red as part of a road safety campaign to alert motorists of a speed reduction
- RTA Dubai initiated the red road venture to highlight where maximum speed limits have been reduced to 80km/h from 100km/h
- The new hard-to-miss red roads will help drivers avoid the penalty for speed offences
- Red has been chosen as the colour to paint Dubai roads because it is eye-catching and alerts people on the road
- The Roads and Transport Authority (RTA) is the regulatory authority for all matters regarding transport and road safety in the emirate of Dubai
- RTA announced the new safety initiative of painting Dubai roads red through a tweet on 9th June, 2017
- The first red road experiment was on Oud Metha Street near the Bu Kadrah Interchange, along the extension of Dubai-Al Ain Street
- The number of traffic deaths on Shaikh Zayed Road has declined from 17 in 2015 to 10 in 2016, due to the RTA’s other safety initiatives
- The number of traffic fatalities have fallen from 332 in 2006 to 166 in 2015, with mortality rates also declining from 21.7 deaths per 100,000 people in 2006 to 3.5 per 100,000 people in 2016
