His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai has announced the launch of a new national project to share the UAE’s story with the world.

He made the announcement on his official Twitter account.

“Today, we launch a new national project to share the UAE’s story with the world. The UAE’s nation brand project will reflect our unique values and narrate our story to the world”, he said in a tweet.

He also conveyed the information about the formation of a team of 49 Emirati artists, seven from each emirate, to design the UAE’s new nation brand logo, before the end of this year, to share UAE’s story with the world.

“A new identity to mark the beginning of a new decade”, Sheikh Mohammed added.

In an interview to air on Friday, November 1, to a Chinese TV channel, Sheikh Mohammed also said that the UAE has ambitious plans to become a role model for the world and the Middle East – in education, health, technology – in all fields.

There was a sense of pride and achievement as Sheikh Mohammed spoke of the determination of the people of Dubai, which was once a small trading hub.