The Roads and Transport Authority (RTA) in Dubai has adopted 64 innovative ideas focused on improving customers’ happiness and increasing the ridership of Dubai Metro and Tram as part of long-term plans. Such plans are subject to reviewing, broadening and upgrading according to a timeline overseen by RTA’s Rail Agency.

The agency has recently held an innovation lab under the theme ‘Enhancing Customers’ Happiness and Increasing Dubai Metro & Tram Ridership. Participants debated an array of concepts and came up with 25 ideas about customers’ happiness, 14 ideas about increasing Dubai Metro & Tram ridership, 14 ideas for implementation over the long run and 11 ideas classified as moderate.

Attendants of the lab included Abdul Mohsen Ibrahim Younes, CEO of RTA’s Rail Agency; directors and staffs of Rail Agency and representatives of Thales, one of the key companies dealing with the agency, in addition to representatives of Metro riders, especially the disabled.

“The Lab discussed current scenarios for the future of metro and tram at the RTA, identified the existing challenges and discussed the best solutions possible in order to realise RTA’s objectives in this regard,” said Younes.

“We meet here today to share innovative ideas to come up with the best solutions for customers’ happiness, and offer creative services capable of attracting additional riders to Dubai Metro and Tram, the two most recent and convenient transit means in Dubai,” he said.

Abdul Mohsen praised the positive role of these initiatives as they help motivate the concerned individuals to offer smart, effective and sustainable ideas and solutions for adding more happiness to customers and augmenting the ridership.