A new UAE plan on Emiratisation of the media sector is in the works – as well as setting social media standards in the country.

During its meeting on Sunday, the National Media Council (NMC) Board of Directors discussed the UAE’s social media standards and the Emiratisation of the media sector, as well as the NMC’s performance indicators and council’s participation in Expo 2019.

The meeting, chaired by Dr. Sultan bin Ahmed Al Jaber, Minister of State and Chairman of the NMC, was attended by Sheikh Sultan bin Ahmed Al Qasimi, Chairman of the Sharjah Media Council, Mona Ghanem Al Marri, Dubai Government Media Office Director-General, Malek Al Malek, TECOM Group CEO, and Mansour Al Mansouri, NMC Director-General.

During the meeting, the board discussed the work of the ‘UAE Social Media Standards Committee,’ which was formed by the NMC in implementation of the UAE Cabinet’s related resolutions, as well as ways of ensuring the Emiratisation of public and private sector media institutions.

Dr Al Jaber stated that the NMC immediately implemented the new message of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of UAE and Ruler of Dubai, and its articles related to Emiratisation.

“The UAE’s leadership always stresses the key role of the media and its national message as one of the cornerstones of the community, and as an efficient factor in supporting sustainable development, which requires all members of the media sector and fellow journalists to be accurate and transparent when publishing news, to promote the values of tolerance, cooperation and positive thinking, and continue combatting extremism and terrorism,” Dr. Al Jaber said.

The board then discussed the outcomes of the results of academic research on the media sector, which aims to identify the challenges facing media college graduates in the labour market.