Ramadan Books – This fast food chain has been giving back through books
As the holy month of Ramadan begins, generous hospitality prevails throughout the emirate. And while we’re certain that prosperity will come with the new moon, it’s time to reflect and give back during the holy month. In an effort to give back to the community, McDonald’s UAE in partnership with Emirates Red Crescent has brought back its Ramadan Books campaign.
Give back and help a child this Ramadan by collecting all four children books with McDonald’s and Red Crescent! Also available on McDelivery pic.twitter.com/mBe55LjLoq
— McDonald's UAE (@McDonaldsUAE) June 8, 2018
McDonald’s offering Ramadan Books
The fast food chain in UAE has always been a center of attraction for kids. And this time again they have focused on bringing those little smiles. While the campaign marks the beginning of Ramadan, it cannot be denied that these books deliver several positive messages about the season. With emphasis on human qualities such as kindness, friendships, affability and tolerance, the McDonald’s books are offered at McDonald’s restaurants across the emirate. All the 4 books are priced at just Dh5 each, McDonald’s will be giving all the proceeds to to the ERC to support its various humanitarian projects across the globe. By this campaign, it will not only deliver positivism to children, but also bring great joy to the lives of the underprivileged.
Emirates Red Crescent and McDonald’s UAE
ERC or the Emirates Red Crescent is well known in the region for its various humanitarian projects. With a view to support its noble cause, McDonald’s partnered with the Foundation and joined the band wagon. Last year too, it initiated the book campaign together and had generated an impressive AED 320,000. This month, McDonald’s hopes to exceed the total amount. The 4 books produced and distributed by McDonald’s in its 123 outlets across the UAE have generated an impressive popularity among kids. This marks another success of the company’s commitment to engage the UAE community to invest in the education of the underprivileged.