Etisalat announced on 4th May, 2017, its new customer engagement programme called Smiles which gives all subscribers with a wide range of deals and rewards every day.

The Smiles programme offers deals and rewards on Etisalat services as well as cinema, shopping, dining, wellness, and travel benefits from hundreds of top brands with thousands of partner outlets across the UAE. This new brand will bring all Etisalat engagement programmes under one umbrella to provide the best value to customers and to improve the overall customer experience.

Etisalat previously had three engagement platforms providing various offers and targeting different customer segments, this mainly included Etisalat Rewards, Deal of the Day, and Etisalat Marketplace. The new umbrella brand ‘Smiles’ will replace all of these platforms to provide the widest range of deals and rewards to customers.

Khaled Elkhouly, Chief Consumer Officer of Etisalat UAE, said “The Smiles programme is intended to have a deeper engagement with our customers and to increase our customer happiness. We already have millions of customers benefiting from the Etisalat Rewards programme, and millions more enjoying special deals with our Deal of the Day programme and our Etisalat Marketplace platform. The Smiles programme not just combines these benefits but takes it to an all new level with the widest range of deals and rewards in the UAE. The main highlight of the programme is that it is delivered completely on a digital platform with the Smiles app and website for customer ease and convenience”

The Smiles app can be downloaded from iOS App store or Android Play store to start enjoying the great benefits right away.

Etisalat customer can gain the below benefits with Smiles

> Customers will be offered personalized deals every day that are tailored to their interests.

> Each customer will now get six Deals of the Day. One related to Etisalat product and services and five lifestyle deals like discounts for shopping and dining and Cinema ticket.

> Customers will be earning Smiles points that can be spent for rewards  on Etisalat services as well as  a wide range of shopping, dining, wellness, and travel benefits

> There is flexibility to get the deals through spending of points, payment through credit cards, payment through Etisalat billing or combination of these

> Through the Smiles app, customers can get e-vouchers or e-coupons for instantaneous redemption

> Browsing through the Smiles app while in UAE is free of data charges