ENOC on Tuesday, 21st February, announced an ambitious plan to build 10 new service stations in 2017, as part of its 2020 expansion programme to increase its retail network capacity by 40 per cent. The group also plans to open 54 new service stations across the UAE, by the end of the decade.

The group’s plans for this year commenced with the opening of its new Warsan service station, to serve the community in the emirate’s eastern region. Other planned locations include Sheikh Zayed Road, Al Barsha South, Hessa Street, Sheikh Rashid Road, Bab Al Shams, Hatta, Jumeirah Village, Al Lehbab Road, and Academic City Road.

Located on the Dubai Hatta Road, the Warsan service station’s strategic location leads to Emirates Road (E611), serving commuters and motorists traveling to and from Northern Emirates, Abu Dhabi and Al Ain.

Saif Humaid Al Falasi, Group CEO of ENOC, said the growing demand for service stations is directly linked to the country’s rapid population growth, which presents an opportunity for us to contribute to expanding the UAE’s infrastructural capabilities.

“While the UAE is gearing up for the Expo 2020, we are committed to aligning our strategy to meet the energy needs of the country,” he said, adding that the Warsan service station on Hatta Road will also cater to the push for eco-tourism.

The decision to expand to Hatta Road is also aligned with the direction of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, to enhance the social and economic capabilities of Hatta, and to boost its attractiveness as a tourism destination, particularly as a first-class eco-tourism destination in the region.

“This service station will not only enhance our customers’ experience, but will also ensure the implementation of international health and safety standards,” said Al Falasi.

Motorists visiting the service station will be able to access ENOC’s retail facilities at the station, which include the 1,500 square feet ZOOM convenience store; offering over 7,500 products; Pronto and enjoy a variety of F&B offerings at Burger King, Popeyes Chicken, amongst others. Motorists can also enjoy a 50 per cent discount from AutoPro on service charges until 30th June, 2017.

ENOC’s service stations growth plans also compliment the Group’s long-term strategic objectives which are aligned with the Dubai Plan 2021 of creating a ‘Smart & Sustainable City’.