Travel trade professionals from across the world’s hospitality industry will descend upon Dubai on Monday, 24th April, 2017, for the opening of Arabian Travel Market (ATM) 2017.

The event is the region’s leading travel industry showcase.

Simon Press, Senior Exhibition Director, ATM, said: “We have visitors registered from all corners of the globe and all facets of the hospitality industry for what promises to be the biggest show yet in the event’s 24-year history.”

Following the success of the 2016 exhibition, where more than 40,000 industry professionals, including 30,000 trade visitors, agreed deals worth USD 2.5 billion, it is expected ATM 2017 will welcome over 2,600 confirmed exhibitors – with 100 exhibiting for the first time – across 65 national pavilions. The show will also extend across an additional hall, in order to meet growing demand.

Running until Thursday, 27th April, ATM 2017 will look into the latest industry trend of experiential travel as its main theme and feature four days of business networking opportunities, insightful seminars and ministerial meetings, at Dubai World Trade Centre.

In addition to the extended exhibition, ATM 2017 will also offer a full programme of seminar sessions.

On the Global Stage, the opening session “The legacy of Expo 2020” will take place from 12:30 PM on 24th April, with a VIP panel including: His Excellency Helal Almarri, Director General, DTCM; Anita Mehra, SVP Communications and Reputation, Dubai Airports; Marjan Faraidooni, Vice President, Legacy Impact and Development, Expo 2020; and Deirdre Wells OBE, CEO, UKinbound.

Chaired by broadcaster Richard Dean, the session will assess the role of Expo 2020 Dubai in delivering the UAE government’s long-term vision for economic

Press added: “With Expo 2020 only three years away, we see dozens of ambitious projects being announced across the UAE. From airports to cities-within-cities, the country has a masterplan for growth and development, including a pipeline of 160,000 hotel rooms, and it is vital that such plans are discussed in forums such as the ATM Global Stage 2017.

From 3:30 PM on 24th April, more than 20 ministers will meet with industry leaders from across the MENA region at the UNWTO & ATM Ministerial Forum. Discussions will explore methods of capitalising on tourism growth and building a sustainable ecosystem for the sector to unlock its potential within each country’s National Agenda.

On the first and second day of the show, ILTM Arabia will debut with an invitation-only series of one-to-one pre-scheduled appointments between suppliers of luxury products and destinations from around the world, to an audience of high net worth individuals.

The show will also feature the Wellness and Spa Lounge, the Travel Agents’ Academy, Buyers Club, which is sponsored by Sharjah Tourist Board, and Bloggers’ Speed Networking event.

While in the ATM Travel Tech Theatre, the seminar programme will focus on the show’s 2017 theme. Sessions will include Marketing to Experiential Travellers, Blogging, Social Media, Mobile, Tech and Hospitality Technology.

Exploring the trillion-dollar Muslim lifestyle and food industry, The Global Stage will also host the inaugural ATM Global Halal Tourism Summit 2017, from 12:20 PM on Wednesday, 26th April.

The global Muslim travel market was valued at USD 151 billion in 2015, representing around 10% of the global international tourism market and, by 2021, that value is expected to reach USD 243 billion. The Global Halal Tourism Summit will explore the business opportunities that exist and how the travel industry can stay ahead of the curve.