Dubai: Residents of Dubai will soon have their very own intelligent personal assistant with the launch of Dubai Now, an app that will incorporate information ranging from traffic and weather to where you can make auto-payments, officials announced on Tuesday.

A senior official at the Dubai Smart Government (DSG) Department told Gulf News the smart system will be launched at the end of next year.

“Dubai Now will be a single point for government services, where registered users will be able to receive notifications on their smartphones about traffic congestion through the Roads and Transport Authority’s application Journey Planner,” said Ali Al Azzawi of DSG.

Speaking at a workshop on Tuesday, Al Azzawi explained: “Users will have a dashboard appearing on their smartphones with updates, in addition to the regular streaming of customised information.”

Customers have different behavioural patterns and should be treated differently, as a potential user is not the same as a regular one, he said. By adopting descriptive, predictive and prescriptive analytics, the smart system will profile customers and provide an insight into available information through its network.