Ready for another bout of shopping and entertainment extravaganza with mega discounts, raffles, heritage and concert events, blockbuster comedy shows and fun activities for young and old alike?

Now, brace yourself for a massive range of entertainment events and activities lined up during the 32-day Dubai Shopping Festival 2016 beginning from January 1, organizers announced on Monday.

The 21st edition of the shopping extravaganza will see a line-up of over 150 events and activities that will be unfurled at various locations and times, offering visitors and shoppers extraordinary experiences, the festival’s organisers, Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM) revealed said.

The festival has entered an exciting new era after two decades of success with its 21st edition from January 1 to February 1.

The DSF 2016 will run under the theme ‘Unwrap The Exceptional’  with visitors being offered the opportunity to rediscover their sense of wonder, happiness and excitement.

From internationally renowned events to celebrity icons, family-friendly activities to pulsating live entertainment and raffle promotions offering millions of dirhams in prizes, this year’s DSF aims to take revellers to a different plain.

The 21st edition of DSF will provide some of the world’s best entertainment including music superstars, and global fashion brand events.