Customers in Dubai can make jewellery purchases without the fear of being cheated through a pioneering initiative that provides them with regularly updated uniform gold prices. By early 2016, jewellery retail outlets in Dubai will be featuring centrally-controlled display units to ensure price transparency.

With this novel initiative, Dubai will emerge as the first jewellery destination in the world to adopt a centrally controlled electronic display to communicate gold prices in store. The uniform price display sys-tem is being launched by the Department of Economic Development (DED) in Dubai and the Gold & Jewellery Group (DGJG), the premier industry association of gold retailers in Dubai. On Thursday, DED and DGJG announced that they had reached an agreement to install electronic price display units to provide uniform and transparent pricing across retail jewellery outlets in Dubai. Details