Abu Dhabi goes all out for destination awareness
The eyes of the world will be on Milan during their hosting of Expo 2015 and with the UAE taking up the mantle for the hosting of Expo 2020.
Abu Dhabi — Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) will focus on the emirate’s diversity in an extensive destination promotion and awareness push at Expo 2015 in Milan.
The destination activation, in partnership with Etihad Airways, will be staged in the Imagination Lounge of the Alitalia and Etihad Airways joint pavilion and feature three themed promotional activities to highlight the destination’s visitor experience.
Each theme will run for a week during the six-month Expo, highlighting the identity of Abu Dhabi through food and culture; Dynamic Abu Dhabi, a focus on Abu Dhabi’s events and business scene; and the emirate’s nature and sustainability credentials via a Natural Abu Dhabi theme. Read More
