Abu Dhabi Global Market, the capital’s new financial free zone, has teamed up with the global information giant Bloomberg to boost media coverage of business in the UAE.

sowwah square shot from Le Meridien beach

The partnership will involve major media initiatives from a new office on ADGM’s Al Maryah Island base, including a dedicated digital platform, new programming and an annual conference of global business leaders in the capital.

“We believe that collaborations with like-minded partners will serve to better connect the various markets and support the business needs of companies in Abu Dhabi and the region,” said Dhaher bin Dhaher, the chief executive of ADGM’s registration authority. “This reinforces ADGM’s ongoing commitment to maintain a vibrant business environment for stakeholders and companies to thrive.”

Riade Hamade, Bloomberg’s managing editor in the Middle East and North Africa, said: “These latest regional products build on more than 20 years of news gathering across the Arab world to introduce new platforms for storytelling on the companies, markets, economies and politics shaping the region.”

Tracey Alloway, Bloomberg’s executive editor of markets, based in New York, and a former Financial Times US correspondent, will lead the ADGM editorial operation.

The TV centrepiece of the new initiative will be a daily global markets programme, from new studios in the Dubai International Financial Centre, which will include editorial content from Ms Alloway broadcast live from ADGM.

A new “anchor” broadcaster will soon be named to present the show, which will seek to bridge the gap between Asian and European markets in Bloomberg’s global network.

There will also be a dedicated Middle East edition of the Bloomberg website, with original input from its 80-strong editorial team, headquartered in Dubai.

“This announcement is a significant milestone in our evolution towards a global digital-first multi-platform media brand,” said Justin Smith, Bloomberg Media’s chief executive.

The annual gathering of top business leaders, Bloomberg Markets Most Influential, will link Abu Dhabi with New York, London and Hong Kong in a simultaneous forum of “leaders and innovators shaping the future of finance in Abu Dhabi, the Middle East and beyond”, the media group said.

Mr Hamade said the initiative was designed to “reach more important people, decision and policymakers and leading executives”. He said the move would build on Bloomberg’s recent coverage from Saudi Arabia, in which the Prince Mohammed bin Salman, the deputy crown prince, revealed more details of the country’s economic strategy.