Abu Dhabi, UAE – 25th of October 2018:
Are you looking for a fabulous wardrobe makeover for your kids? Not sure where to find the hottest new fashion lines for boys and girls this season? Dalma Mall, Abu Dhabi’s favourite shopping mall is all geared up for a stunning fashion weekend. Now there’s yet another reason for families to visit the mall, with the launch of the Dalma Mall Star Kids 2018 Fashion Show, presenting the very latest fashions from today’s leading brands.

Make plans for your family to visit the mall to see who will be crowned as the winners at this year’s amazing event. Following the success of the recent Dalma Mall Star Kids 2018 Model Hunt, the successful young candidates have all been fully trained to showcase the very latest seasonal kid’s fashion collections on the runway at the show on November 1, 2, and 3 at 6:00 PM. Five hundred sixty-three children aged 5 to 13 took part in the recent model search during three intensive days of casting calls, all for the exclusive chance to compete and become the young fashion faces of Dalma Mall until next season.

The fashion show will feature popular kids fashion brands LC Waikiki, Baby Shop at Centre Point, Okaidi Kids, Zippy, Matalan, Blu Kids, OVS, and SMYK. All these brands will have their own time slot to fully present their hot new fashion ranges at the event. Additional brands available in stores in Dalma Mall will also be part of the show, including accessories such as Crocs and Shoemart and makeup brands Inglot, Flormar, Exquisite and The Body Shop. Representatives from these brands will also provide the official judges for this year’s fashion show.

The Dalma Mall Star Kids 2018 Fashion Show is a unique opportunity for all 84 shortlisted talented young individuals to be a part in a major fashion and lifestyle event highlighting the wide variety of high-quality brands available in the mall, gain in self-confidence, engage in public performance, learn how to deal with and surmount challenges, and share an incredible experience with other children, all while gaining essential skills that will be invaluable later in life.

Participants in the show will be judged on the basis of attitude, style, personality, overall impression, and of course, costume, provided by some of the premier names in international fashion from around the world. The six lucky winners (mix of boy and girls), will also take home brand name merchandise from the fashion brands that will be involved in the show. The Dalma Mall Star Kids 2018 Fashion Show is the must-attend event for you and your
family of shoppers this November at Dalma Mall, Abu Dhabi’s favourite mall. Be sure to clear your calendar and visit Dalma Mall on November 1, 2, and 3, 2018.

About Dalma Mall
Dalma Mall is a super-regional shopping mall and one of the largest in Abu Dhabi, prominently situated at the heart of the capital’s growth corridor across Mohammed Bin Zayed city. Sprawling across a retail space (GLA) of 151,000+ sqm, Dalma Mall houses more than 450 internationally and regionally renowned and established brands, with a robust selection of fashion retail, department stores, hypermarket, international cuisines, and a 14-screen cinema, in addition to a large variety of entertainment and leisure offerings, home stores, services and many more dynamically diverse categories, all of which have transformed the mall into a popular family destination in the region, making it truly ‘Abu Dhabi’s Favorite Mall’.

For media inquiries:
Raghad Elassi
PR Executive
O2 Marketing Communications
Email: rl@o2.ae
Mobile: +971 563118488