Dubai Duty Free has announced that it will extend its annual anniversary promotion to 72 hours with a pre-Christmas sale that will run from 18-20 December 2016. The airport retailer will offer a special 25% discount on a wide range of products over three days to mark its 33rd anniversary celebration. The offer will be available for all departing, transiting and arriving passengers at Dubai International Airport and at Al Maktoum International Airport, beginning at midnight of 17 December and ending at midnight of 20 December .

Commenting on the anniversary day plans, Colm McLoughlin, Executive Vice Chairman & CEO of Dubai Duty Free said: “The DDF anniversary promotion is now a highly-anticipated event with many travelers choosing to travel on the days when the 25% anniversary discount is offered. I think that this is going to create a fantastic festive atmosphere for the entire 72 hours.”

Plans are in place to conduct a Millennium Millionaire draw, a Finest Surprise Luxury Car draw and a series of other promotional activities that will involve both travellers and staff.

“We like to involve our customers, suppliers and staff in our celebrations as it is our way of saying thank you for helping us achieve such fantastic sales results over the years,” added McLoughlin.

When Dubai Duty Free opened for business on December 20, 1983, the operation had 100 employees, 30 of whom are still in active service and are referred to as the ‘pioneers’. The operation currently employs almost 6,000 staff comprising of 46 different nationalities.