XDubai, the outfit behind such extreme sports offerings as Jetman and the gruelling Spartan Race, is diversifying into the much more grounded and calming world of yoga.
This week the action sports group and its partner Dubai Tourism announced its latest venture, XYoga Dubai, described as a year-round celebration of the ancient practice.
Javad Khoramifar, XDubai’s marketing director, said XYoga will promote yoga in “a uniquely Dubai way” and will balance out its adrenaline-packed action sports. Details