- WhatsApp has kicked off the first phase of a new monetisation strategy with the launch of its WhatsApp Business app in the US and four other markets
- The new WhatsApp Business app enables the setup of business profile pages and the sending of quick and automated messages to customers
- WhatsApp Business, currently available on Android, went live on 18th January, with plans to roll out the service to other markets in the coming weeks
- WhatsApp Business customers can also analyse messaging traffic to measure customer engagement
- WhatsApp is one of the most popular social networking apps, available on both mobile and web, with over 1 billion users in 180 countries across the world
- WhatsApp is a Facebook-owned messaging service which does not use advertising for revenue generation
- In September 2017, WhatsApp announced a forthcoming business platform which will enable companies to provide customer service to users at scale
- Over 80% of small businesses in India and Brazil use WhatsApp to help them communicate with customers and grow their business
- Standard WhatsApp operates on Android, iOS, Windows Phone, BlackBerry OS and Symbian
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