Making an entertainment giant a success in various markets around the world requires management to forego any one-size-fits-all approaches and understanding local cultures, Walt Disney executives said Thursday at the Paley International Council Summit in New York.
Andy Bird, chairman of Walt Disney International, and Claudio Chiaromonte, executive vp and managing director, The Walt Disney Company Latin America, discussed their approach to bringing Disney magic to international territories without a cookie cutter approach.
Bird drew laughs when he started out the session by joking that the audience could either listen to the two executives for 30 minutes “or we’ll show you 30 minutes of Star Wars.”
He said when he took over Disney’s international operations, many countries acted like in “giant, independent silos.” He said he liked the Latin American operation that was an “integrated” operation and decided to implement the same approach around the world. Details