As with all sectors related to baby and child products – clothes, diapers, prams, food – toys in the UAE mean big money.
For parents it means big money spent, but as an industry, too, it’s thriving.
The toys and games market of the country is now a $1billion (Dh3.67 billion) industry, according to a recent Euromonitor report.
Shopping for Christmas presents at a toy shop in a mall, Swedish expat Vanja Ahlmark, mother of three girls, aged 6, 4 and 14 months, said that shopping for toys here is very expensive. “I’m trying to slow down,” she said.
The lament of parents is also a peculiar First World problem; that for birthday parties, which can be three in a month, you don’t get toys that kids would be happy with for less than Dh100 .Details