After picking itself up from a disaster in Canada, the Minneapolis-based retailer is once again testing the international waters. Only this time, it’s not doing anything as risky or costly as building new stores. For now, Target is embarking on a much cheaper and faster expansion through online channels.
“We’re not going to open up 100-some stores in a market to go after the next international opportunity,” Casey Carl, Target’s chief innovation officer, told the Star Tribune in a recent interview. “But we will step into it through digital first … We’ll walk into it smartly.”
And that, he said, will lead to a more robust international presence and strategy for Target down the road. Details