Rivalry Builds Off the Field as Talent Agencies Turn to Sports
As the National Football League begins another season, almost a third of its starting quarterbacks — including Peyton Manning and Drew Brees — will be represented by Creative Artists Agency. And as Novak Djokovic won the U.S. Open on Sunday, his team from William Morris Endeavor was in the stands cheering him on.
Bitter rivals in Hollywood, William Morris Endeavor and Creative Artists, the nation’s two largest talent agencies, are going all in on sports. With the movie and television businesses facing an uncertain future — cable networks are losing subscribers, advertising is moving online, digital movie sales are not yet the new DVD — both agencies have turned to athletics, one area of the entertainment industry that continues to grow unabated. Details
