GCC women entrepreneurs find success on social media platforms

In 2010, the world was introduced to a world of filtered images through Instagram, a fun way of sharing photos with family and friends. It soon developed into a hub for talented and pioneering female entrepreneurs, especially in the GCC.

Selling everything from designer abayas to customised phone covers, cupcakes to designer cakes and cookies, a new generation of Instagram entrepreneurs — or Instapreneurs — is disrupting traditional marketing with their creative designs, marketing and business strategies.

Khaleej Times caught up with three successful Instaprenuers: Fatma Al Mulla, an Emirati visual artist and founder of the pop culture brand FMM; Ayesha Siddequa, founder of abaya and women’s ready-to-wear line and the creative director of Future Fashion; and Latifa Al Shamsi, a Dubai blogger and founder of ready-to-wear and accessory fashion line. Details