- A new beachfront in Dubai is opening on Sunday, 15th October, becoming the seventh completed Meraas development in the emirate
- La Mer will be home to shopping, entertainment and dining venues spread over three areas across 13.4 million sq ft of existing land between Pearl Jumeirah and Jumeirah Bay
- The design of La Mer South, North and The Wharf is inspired by driftwood and natural elements and is surrounded by 2.5km of sandy beaches
- The first phase comprises La Mer North and La Mer South, which has over 130 hundred shops, cafés, restaurants, and beach activities
- Meraas Holding LLC is a holding company based in Dubai, which deals in real estate activities, including real estate development and real estate sales and marketing
- In the past three years, Meraas has delivered City Walk, The Beach, Boxpark, Last Exit, The Outlet Village and Al Seef
- The second phase of La Mer, The Wharf, is scheduled to open at the start of 2018
- Jumeirah 1 is a community area in Dubai, part of the district of Jumeirah, which has other attractions like Jumeirah Mosque, Jumeirah Open Beach, and Dubai Zoo
- The most popular beaches in Dubai are Kite Beach, Jumeirah Open Beach, Al Mamzar Beach Park and JBR Beach, among others
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