- Dubai Shopping Festival will start with an awesome 12-hour sale on December 26
- Customers can enjoy up to 90% discounts at malls across Dubai
- During the 12-hour sale, shoppers who spend AED 200 can enter a draw to win a grand prize of AED 50,000
- The sale will start from 12 PM and continue up to midnight and the lucky winner will be announced on December 26 midnight at City Centre Mirdif
- Dubai Shopping Festival is the oldest festival of its kind in UAE, started in 1996, to boost retail trade in Dubai
- DSF is an annual month-long event, usually scheduled during the first quarter of the year, and attracts about 3 million people to Dubai
- DSF is organised by the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (Dubai Tourism)
- Dubai Shopping Festival will have the best of Dubai’s retail offerings, and will showcase the top brands and shopping experiences in the Middle East
- Malls participating in DSF include Mall of the Emirates, City Center Mirdif, City Center Deira, City Center Me’aisem, City Center Barsha, and City Center Shindagha
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