CBC Sports on Thursday launched a new vision for its department that focuses closely on Canada’s high-performance athletes.
The changes include a new logo, a redesigned website and revamped mobile app, as well as a new show, Road to the Olympic Games, debuting this weekend on CBC-TV.
“This re-brand represents a positive shift in direction for CBC Sports that we’re confident will resonate well with Canadians,” said CBC Sports Executive Director Greg Stremlaw. “By focusing on and elevating coverage of national and international high-performance competitions, CBC Sports can act as a connector between our audience, the athletes, and the national sporting organizations. Details